How to offer ‘FREE’ sessions that move to ‘FEE’ when you’re a coach, consultant, health practitioner or other service based business

How to offer ‘FREE’ sessions that move to ‘FEE’ when you’re a coach, consultant, health practitioner or other service based business - See more at: http://karenhunt.co.uk/marketing/how-to-offer-free-sessions-that-move-to-fee/#sthash.vuuXYupm.dpuf

When to offer something for free for a service based business There’s an art to doing ‘free’. It’s easy to get it wrong so here are some pointers for you. If you’re just starting out then a free session, either in full or a taster of whatever you do can be a great way to get your foot in the door. You can make some new contacts which can lead to: real paying clients referrals testimonials – crucial for ‘social proof’ understanding who your ideal client is I recommend doing this for either/or a set period of time e.g. 6 weeks a set number of new clients e.g. first 12 clients a short,…

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