Marketing Workshops in Totnes @ REconomy Centre
I’m delighted to be running a series of 5 marketing workshops at the REconomy Centre in Totnes over the coming months.
We’ll be addressing your most pressing marketing challenges in these transformational workshops.
Places are strictly limited, and in the spirit of the REconomy Centre, are offered on a donation basis. £25 or t£21 is a suggested donation, with 10% of proceeds to go to REconomy.
To get the most out of each 3 hour workshop you will be sent a worksheet to complete before the session. This gives you a chance to really think about the issues before you come along and so that there are no nasty surprises on the day. You will have ample time to discuss your answers and get invaluable feedback from me and the other participants.
Your Business, Your Brand: “How to Align Your Mission, Vision and Story So That You Can Be Authentic in Your Marketing”
26th September 2014 1pm – 4pm
Branding’s important for any business, regardless of size or structure. It’s not just about a logo! Your brand is the very DNA of your business. If YOU are your business then it’s crucial you understand and clearly communicate what your own mission is, so that you can attract and serve your ideal clients/customers.
Your Ideal Client: “How to Identify, Craft and Use an Ideal Client Avatar To Build a Loyal Tribe of Customers For Your Business”
24th October 2014 1pm – 4pm
Can you answer the question, “Who are my ideal clients/customers?” If not, you need to – it’s absolutely crucial! You need to know them inside out, in order to truly learn how to connect with them. And this is not just about picking a demographic to serve! This workshop will take you through the process of creating an ideal client avatar which you will use as the foundation of your communication plan.
Your Website: “How to Finally Know How To Design and Structure Your Website So That it Accurately Reflects You, Your Business, Your Mission and Attracts Your Ideal Clients”
28th November 2014 1pm – 4pm
Have you experienced ‘Website Shame’ or are you frustrated with your website? Do you want to create a website but are not sure how to go about it? Have you spoken to a website designer and been surprised that you have to tell them what it should look like and how it should be structured?
Whatever issues you’ve experienced with your website, you are not alone! It can be very hard to know where to begin, which is why this workshop will help you to understand what the purpose of your website is; which structure you should have; the pages you must include and how to avoid the common mistakes so many website owners make!
Your Strategic Marketing Communications: “How to Decide Which Communication Channels to Use For Your Business; Creating a Content Calendar and Getting Free PR”
23rd January 2015 1pm – 4pm
It can be hard to know whether to do online marketing, offline or both, especially when you are a small business or for purpose enterprise with limited time and resources. This workshop will help you get clear on what you really need to do. It’ll be realistic, given your resources and will set you up for a great year ahead! You’ll create a content calendar, so you’ll know exactly what needs to be done and when and you’ll learn how you can generate some free PR!
Social Media and Email Marketing: “How to Win the Online Marketing Game Using Social Media and Email Marketing”
27th February 2015 1pm – 4pm
Whether you have some experience of email marketing or social media or not, it’s certainly not easy to keep up with the trends and different platforms available. Just as you get used to doing things a certain way, everything changes. Facebook is notorious for changing their game, so it keeps us on our toes!
Understanding which platforms to use, and making the best use out of them is vital if you want to make online marketing work for your business (instead of sucking out the will to live in a never-ending time vortex!)
This workshop will help clarify what you need to do to connect, engage and encourage action from your ideal clients/customers and teach you how to do it.
I look forward to seeing you soon!